Hello! Here’s your weekly deep dive into a topic that will help you lead better. Hope you enjoy the read and feel free to forward this along to a friend!Thank you for reading Designing Leadership. This post is public so feel free to share it. ••• About a decade ago, I was working on a prototype for a side project that I had poured many many hours into. I had gone through multiple iterations of the idea, thought through the end-to-end user flow and all its branches, and designed it to pixel perfection in Figma. Once I had a working prototype, I decided to start testing it with friends and family to be able to gather feedback. One afternoon, I put it in front of an acquaintance (Jason, friend of a friend) and let him play around with the app. One part of the onboarding required him to fill out some info before proceeding. I watched him go through the entire form and when he clicked ‘continue,’ he wasn’t able to proceed to the next screen. He kept going back to see what was wrong but couldn’t figure out why he wasn’t able to proceed. After four attempts, I hesitantly pointed out that there’s an error message around one of the form fields with the word ‘Required’ in red right below it.
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The role empathy plays in design
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Hello! Here’s your weekly deep dive into a topic that will help you lead better. Hope you enjoy the read and feel free to forward this along to a friend!Thank you for reading Designing Leadership. This post is public so feel free to share it. ••• About a decade ago, I was working on a prototype for a side project that I had poured many many hours into. I had gone through multiple iterations of the idea, thought through the end-to-end user flow and all its branches, and designed it to pixel perfection in Figma. Once I had a working prototype, I decided to start testing it with friends and family to be able to gather feedback. One afternoon, I put it in front of an acquaintance (Jason, friend of a friend) and let him play around with the app. One part of the onboarding required him to fill out some info before proceeding. I watched him go through the entire form and when he clicked ‘continue,’ he wasn’t able to proceed to the next screen. He kept going back to see what was wrong but couldn’t figure out why he wasn’t able to proceed. After four attempts, I hesitantly pointed out that there’s an error message around one of the form fields with the word ‘Required’ in red right below it.